You may remember not too long ago when AT&T went to tiered data pricing, the media hammered Verizon Wireless’ John Killian about comments made to Bloomberg.com about the possibility of the nation’s largest carrier going to tiered data pricing. Although tiered data pricing may be on the horizon as Verizon implements its LTE network, thedroidguy.com is pretty certain that the “unlimited” tier will still be part of the plan.
We’ve learned today through fierecewireless.com that Verizon is testing a $99 unlimited talk, text and data plan in San Diego and Los Angeles. Verizon’s current unlimited talk and text plan is $89.99 for post paid customers, in the test markets the plan is dropped to $69.99 and then bundled with their unlimited data pack for $29.99 to get an overall cost of $99.99. This is the same price as Sprint’s “Simply Everything” plan which includes unlimited talk, text and data. T-Mobile also offers all three unlimited services for $99.99
While we are unsure if this $99 plan will roll out nationwide, this adds to the testing that Verizon Wireless has been doing with pricing at different areas in the county. In some Texas markets Verizon Wireless is testing an any mobile unlimited plan to take on Sprint’s “Any Mobile Any Time” and in the South East Verizon Wireless is testing a $50 unlimited prepaid plan to counter Boost and Cricket. It’s also worthy to note that AT&T has begun to offer an unlimited mobile to mobile on any network plan as well.
Regardless of what all this means one thing is for certain and that is, with prices going down it’s going to be hard for Verizon Wireless to consider cranking prices up.