Borders is arriving a little late on the scene in the E-Book Catergory and they know it, that’s why CEO Mike Edwards, and the marketing team at Borders is looking to get people to download their mobile apps to their blackberry and Android phones and actually use them right away.
The official app in the app market is called Borders E-books and if you download it on July 9th or 10th you’ll receive 5 best sellers absolutely free. They are:
Dean Koontz’s Frankenstein,
One Shot by Lee Child,
Michael Scott’s The Alchemyst,
Julia Child’s Kitchen Wisdom
Master Your Metabolism by Jillian Michaels
That’s a nice little eclectic collection of ebooks to start you off.
Borders has begun to sell their Kobo Reader for $149.99 as well which may have signaled a price drop on nook and kindle in recent days.
Many in the Android community feel that e-reader apps may be a little premature based on phone size although the HTC Evo 4G and the Droid X both have almost “paperback” sized screens.
To get your free e-books you must download the Borders App between July 9th and 10th